CASE STUDY
Balakian Farms
Industry
Food - Sauces
Business Name
Balakian Farms
Date
October 2018
Website
INTRODUCTION / CLIENT OVERVIEW
Balakian Farms, a family-owned business in California, produces high-quality, locally sourced jarred sauces. The business had established a successful presence selling directly to consumers through their website, local farmers' markets, and a few retail stores. However, to expand beyond California and gain nationwide visibility, Balakian Farms needed to build a strong presence on Amazon to increase their searchability and reach new customers across the U.S.
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Storefront
THE CHALLENGE
Although Balakian Farms had a loyal customer base locally and through their direct-to-consumer website, they faced the challenge of being hard to find online for customers outside of their immediate area. Their goal was to make their products more easily searchable and accessible to consumers nationwide. Additionally, navigating the complexities of Amazon's platform—including setting up a storefront, optimizing product listings, and managing fulfillment—was a significant hurdle for their small team.
Balakian Farms needed a solution that would not only help them establish a presence on Amazon but also optimize their listings to stand out in a competitive market while keeping the workload manageable for their small team.
THE SOLUTION
After collaborating with Balakian Farms, we developed a comprehensive plan to launch their products on Amazon. The first step was creating an optimized Amazon Seller Central account and ensuring that all product listings were aligned with Amazon's SEO best practices. This included writing keyword-rich descriptions and creating high-quality images that showcased their sauces.
We also set up their Brand Registry, protecting their brand and unlocking enhanced content features like A+ Content to further highlight the quality and story behind Balakian Farms. In addition to product listings, we helped design and launch their Amazon Brand Store, providing a customized, branded shopping experience for customers.
To simplify logistics, we implemented Fulfillment by Amazon (FBA), which allowed Balakian Farms to leverage Amazon’s fulfillment network, ensuring quick delivery to customers across the country without needing to manage their own shipping operations.
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THE RESULTS
With their products now available on Amazon, Balakian Farms quickly saw a boost in searchability and customer reach. Their sauces began appearing in search results nationwide, helping them grow their customer base outside of California. We also ran targeted Amazon Sponsored Ads to drive traffic to their listings significantly increasing visibility and conversions and growing customer reviews.
Through this partnership, Balakian Farms not only gained new customers but also streamlined their fulfillment process, allowing them to focus on growing their brand and producing the quality sauces their customers love. The investment in Amazon FBA ensured that their products could reach customers nationwide with the reliability and speed of Amazon’s network.
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Results
CONCLUSION
Balakian Farms successfully transitioned from a local seller to a nationwide brand through its Amazon presence. With optimized listings, a branded storefront, and a solid fulfillment strategy, their products are now more accessible to a broader audience. If you’re looking to take your food brand online and scale your reach, partnering with an experienced Amazon consultant can take all the difference.
If you’re ready to launch your brand on Amazon, contact me for a consultation, and let’s make your product the next nationwide success.